CNET Acquires

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Media company CNET (NASDAQ:CNET) has announced today that it will purchase Beijing-based 55BBS, a lifestyle and shopping website. According to sources, the two sides have already signed an agreement, marking CNET’s ambitions to further move into the lifestyle vertical in China.

55BBS was established in May, 2004. It is a lifestyle and consumer information providing website and covers shopping, food, personal health, marriage, travel, and other lifestyle content. It has over 800,000 registered users and most are aged between 20-40. In August of 2007, CNET purchased onlylady, a website focused on female consumers in China.