Phoenix Generation

Pearl Research Publishes Phoenix Generation Update

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Consulting firm Pearl Research released an update to "The Phoenix Generation: Insights into Chinese Consumers" a comprehensive lifestyle study focused on Chinese consumers ages 16 to 30. Pearl Research's study covers Internet and technology product adoption and trends; lifestyle trends such as the growth of hip-hop, street basketball and the NBA. The study also provides exclusive consumer segmentation and an analysis of the Chinese middle-class.

AEG and NBA China Partner Up

AEG, a company that primarily markets entertainment events and operates sport facilities, and NBA China, have formed a joint venture to design, market, program and operate multi-purpose, NBA-style sports and entertainment arenas in major cities throughout Greater China. 

Pearl Research Releases "The Phoenix Generation: Insights into Chinese Consumers"

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Consulting firm Pearl Research today released "The Phoenix Generation: Insights into Chinese Consumers" a comprehensive lifestyle study focused on Chinese consumers ages 16 to 30. Pearl Research's study covers Internet and technology product adoption and trends; lifestyle trends such as the growth of hip-hop, street basketball and the NBA. The study also provides exclusive consumer segmentation and an analysis of the Chinese middle-class.

Chinese Consumers Have Mixed Reactions to Apple’s iPhone

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San Francisco, CA, - Consulting firm Pearl Research today released a study detailing Chinese consumer purchase intent for Apple’s iPhone. The iPhone has not been officially released in China, but can be found on store shelves through gray imports. China could be a significant market for Apple with its 565 million mobile phone users and trend-conscious consumers.

Beijing 2008 Olympic Games Drives Interest in Sponsors

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With less than five months to go until the Opening Ceremony, a just-released online survey found enthusiasm among local Chinese is soaring for the upcoming Beijing 2008 Olympic Games. Pride in China as host of the Games and Chinese athletes’ potential for Olympic Gold is driving much of this excitement.

Pearl Research Publishes “The Phoenix Generation” A Report on Chinese Youth Spending, Culture and Behavior

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Consulting firm Pearl Research today released “The Phoenix Generation: Insights into China’s Youth,” a comprehensive lifestyle study focused on Chinese youths ages 16 to 30. The study identifies emerging trends, attitudinal shifts and what’s hot in games, Internet, entertainment, technology, fashion, and consumer products. Most importantly, the study provides actionable insights for companies to effectively target this demographic.

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